How to write content that people are willing to read.

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You know you should market on Facebook but your posts don’t get a lot of engagement and you can’t figure out why.  So what should do you do?

Pour your personality into your content.  

The jig is up. Everyone knows that blog posts are written by a human and not churned out by the computer.  Write like the human you are not the marketing guru you think you should copy. 

Post about things that are really happening in your business. If you’re harvesting grapes to make wine or you just got a bunch of new inventory, these are organic posts that are interesting to the reader.

Treat your business posts like your personal feed.

Remember the person who posts constantly about their fitness business, their children,  their political beliefs, or their relationship? It’s annoying. If you post the same thing every day you’re either annoying, boring, or both. Share a variety of things that are relevant to your business but also add value to your followers.  Try to avoid posting similar posts back to back or in rapid succession.

Avoid making every post a sales pitch.

You can absolutely use social media to announce a sale or  share information about your wares. But, think about how you feel when you’ve noticed you’ve been advertised to. Avoid making your readers feel this way.

Use marketing to help your potential customers imagine their life with your product.  If you make it desirable, they will buy it. It’s the salesperson version of ‘If you build it, they will come’.

Visualize your ideal customer and talk to them.

We can’t be everyone’s cup of tea and we have to accept it. While you wish that every Joe and Sally would take home your product, it’s not realistic.   Think about what lifestyle your product fits into and speak to that person. Your customers with have a better chance of relating to your content if it is applicable to their current or dream lifestyle.